The 30 Most Popular Men’s Fragrance Brands


The world of men’s fragrance is full of amazing brands producing scents that can boost your confidence, uplift your sophistication, and garner attention.

But with so many brands making men’s fragrances these days, how can you be sure you’re getting one that’s right for you? The simple answer – you have to try them out.

Where should you start though? Discovering new scents, a great place to look is at the most popular ones. Lucky for you, I’ve taken that guesswork out of it.

Here are 30 of the most popular men’s fragrance brands in no particular order.

1. Chanel

Bleu de Chanel Eau de Parfum

History: Founded in 1910 by Coco Chanel, the French luxury brand Chanel has seamlessly transitioned from high-class fashion to elegant scents.

Chanel’s fragrances, often bearing the brand’s hallmark sophistication, include the timeless Chanel No. 5 and the modern classic Bleu de Chanel.

Why it’s popular: Chanel’s popularity stems from its timeless elegance and commitment to creating iconic scents both for women and men setting the standard for sophistication and innovation.

2. Dior

sauvage dior edt

History: Christian Dior, a name synonymous with elegance, introduced his first fragrance, Miss Dior, in 1947.

Dior’s fragrances consistently embody a perfect blend of classic and modern, with Fahrenheit and Sauvage leading the pack.

Why it’s popular: Dior has achieved widespread acclaim by seamlessly blending classic and modern elements in its fragrances, crafting scents like Sauvage that capture the essence of contemporary luxury with a touch of French allure.

3. Giorgio Armani

History: Founded by Giorgio Armani in 1975, the Italian fashion house is renowned for its understated luxury.

Armani’s fragrances reflect the brand’s commitment to timeless style.

Why it’s popular: Giorgio Armani’s popularity lies in its ability to infuse Italian luxury into its men’s fragrance collection, exemplified by the fresh and modern appeal of Acqua di Gio and the timeless sophistication of Armani Code.

4. Tom Ford

black orchid by tom ford

History: Tom Ford’s bold and lavish brand, established in 2005, has redefined modern luxury.

Ford’s fragrances feature iconic scents that are known for their boldness and sensuality.

Why it’s popular: Tom Ford’s fragrances are celebrated for their bold character, making a mark in the industry by offering unique and luxurious scents such as Black Orchid and Oud Wood that redefine modern fragrance.

5. Creed

creed aventus

History: With a legacy dating back to 1760, Creed is a family-run fragrance house known for its commitment to tradition and craftsmanship.

Aventus and Green Irish Tweed are among the most celebrated scents in their men’s fragrance collection.

Why it’s popular: Creed’s popularity is anchored in its rich heritage and dedication to craftsmanship, with fragrances that showcase a perfect blend of tradition and innovation in the world of luxury scents.

6. Yves Saint Laurent (YSL)

La-Nuit-De-LHomme-–-Yves-Saint-Laurent

History: Founded in 1961, YSL has been a trailblazer in the fashion and fragrance industry.

The iconic YSL fragrances, including La Nuit de L’Homme and Y, exude sophistication and modernity.

Why it’s popular: YSL’s popularity stems from its ability to infuse its fragrances with a perfect balance of sophistication and modernity.

7. Hugo Boss

History: The German luxury fashion house Hugo Boss, established in 1924, is renowned for its sleek designs.

Hugo Boss fragrances, such as Boss Bottled and The Scent, are known for their contemporary appeal.

Why it’s popular: Hugo Boss is renowned for its contemporary and refined fragrances, with creations that reflect the brand’s commitment to modern masculinity and distinctive elegance.

8. Versace

History: Founded by Gianni Versace in 1978, Versace is synonymous with bold luxury.

Versace fragrances, such as Eros and Dylan Blue, embody the brand’s extravagant and glamorous appeal.

Why it’s popular: Versace’s popularity lies in its bold and glamorous approach to fragrance that garners attention through its opulence.

9. Ralph Lauren

polo red edt

History: Ralph Lauren, an icon in American fashion, founded his eponymous brand in 1967.

Polo Ralph Lauren fragrances, such as Polo Green and Polo Blue, capture the essence of classic American style.

Why it’s popular: Ralph Lauren’s popularity is grounded in its embodiment of classic American style, with fragrances that reflect the brand’s commitment to timeless elegance and a sporty spirit.

10. Bvlgari

bvlgari man in black

History: Founded in Rome in 1884, Bvlgari is renowned for its exquisite jewelry and luxury goods.

Bvlgari fragrances consistently showcase a harmonious blend of Italian elegance.

Why it’s popular: Bvlgari’s popularity is rooted in its Italian luxury and refinement, with fragrances such as Bvlgari Man in Black and the iconic Colonia capturing the essence of the brand’s timeless and sophisticated style.

11. Gucci

History: Founded in Florence in 1921, Gucci has become a symbol of Italian luxury and style.

Gucci fragrances embody the brand’s contemporary glamour.

Why it’s popular: Gucci’s popularity is fueled by its ability to pair luxury with contemporary trends, crafting iconic fragrances such as Guilty and Gucci by Gucci that resonate with a diverse audience seeking bold and modern scents.

12. Prada

History: Established in Milan in 1913, Prada is synonymous with high-end fashion and innovation.

Prada fragrances showcase a blend of modernity and sophistication.

Why it’s popular: Prada has earned popularity through its innovative and elegant fragrances, with scents such as Luna Rossa and Prada Candy showcasing a perfect blend of modern sophistication and timeless allure.

13. Calvin Klein

calvin klein shock

History: Founded in 1968, Calvin Klein has been a pioneer in minimalist fashion and fragrances.

CK fragrances are known for their fresh and contemporary appeal.

Why it’s popular: Calvin Klein’s popularity is rooted in its minimalistic and fresh approach to fragrance with classics such as CK One and Eternity, which embody the brand’s commitment to modern, unisex appeal.

14. Burberry

london cologne by burberry

History: Established in 1856, Burberry is a British luxury brand known for its distinctive plaid pattern.

Burberry fragrances capture the brand’s timeless elegance.

Why it’s popular: Burberry’s enduring popularity comes from its British elegance, with fragrances such as Burberry Brit and Mr. Burberry capturing a blend of tradition and contemporary style that appeal to a global audience.

15. Issey Miyake

Issey Miyake L’Eau D’Issey Pour Homme

History: Founded in 1970, Issey Miyake is a Japanese fashion brand known for its innovative designs.

Issey Miyake fragrances showcase a harmonious blend of Eastern and Western influences.

Why it’s popular: Issey Miyake’s popularity is derived from its ability to create fragrances that reflect the harmony of Eastern and Western influences, with scents such as L’Eau d’Issey becoming iconic for their fresh and modern appeal.

16. Yves Rocher

History: Founded in 1959 by Yves Rocher, this French brand has become a global leader in botanical beauty.

Yves Rocher fragrances embody a commitment to natural ingredients.

Why it’s popular: Yves Rocher’s popularity lies in its commitment to natural and botanical ingredients, with fragrances such as Comme une Evidence and Nature Homme resonating with consumers seeking authentic and eco-conscious scents.

17. Hermès

History: Established in 1837, Hermès is a French luxury brand known for its timeless elegance.

Hermès fragrances mirror the brand’s commitment to craftsmanship.

Why it’s popular: Hermès is popular for its timeless elegance and craftsmanship, with fragrances such as Terre d’Hermès capturing the brand’s dedication to quality and the art of perfumery, creating scents that stand the test of time.

18. John Varvatos

History: Launched in 2000, John Varvatos is an American brand celebrated for its rock ‘n’ roll aesthetic.

Their fragrances continuously embody the brand’s edgy sophistication.

Why it’s popular: John Varvatos has gained popularity by infusing a rock ‘n’ roll edge into luxury fragrances, with scents such as John Varvatos and Artisan embodying an edgy sophistication that resonates with modern masculinity.


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19. Dolce & Gabbana

dolce gabbana light blue

History: Founded in 1985 by Domenico Dolce and Stefano Gabbana, this Italian brand is synonymous with opulence.

Dolce & Gabbana fragrances continue to capture the essence of Mediterranean luxury.

Why it’s popular: Dolce & Gabbana’s popularity is built on a foundation of opulence with fragrances such as Light Blue and The One capturing a sense of sensuality and timelessness that defines the brand.

20. Acqua di Parma

Men's Summer Fragrance #10: Acqua Di Parma Yuzu Eau De Parfum

History: Established in 1916 in Parma, Italy, Acqua di Parma is celebrated for its refined fragrances.

Fragrances from Acqua di Parma continue to exemplify the brand’s commitment to timeless Italian elegance.

Why it’s popular: Acqua di Parma’s popularity comes from its embodiment of Italian refinement, with fragrances such as Colonia and Blu Mediterraneo offering a harmonious blend of timeless elegance and a Mediterranean spirit.

21. Jo Malone

History: Established in London in 1994, Jo Malone is renowned for its simple yet elegant fragrances.

Known for its mix-and-match approach, popular fragrances from Jo Malone continue to embody the brand’s sophisticated approach to men’s fragrances.

What it’s popular: Jo Malone is popular for its minimalist yet sophisticated approach to fragrance. With scents such as Lime Basil & Mandarin and English Pear & Freesia, the brand offers a unique concept of fragrance layering, allowing individuals to create their own personalized scent experiences.

22. Montblanc

History: Founded in 1906, Montblanc is synonymous with luxury writing instruments.

Their fragrances embody the brand’s commitment to craftsmanship and sophistication.

Why it’s popular: Montblanc’s popularity is rooted in its heritage of craftsmanship, mirrored in fragrances such as Legend and Explorer. The brand seamlessly combines classic sophistication with a modern twist, which appeals to those seeking refined and adventurous scents.

23. Maison Margiela

History: Maison Margiela, founded by Martin Margiela in 1988, is known for its avant-garde designs.

Fragrances from Maison Margiela continue to evoke unique and nostalgic olfactory experiences.

Why it’s popular: Maison Margiela has gained popularity through its avant-garde fragrances that evoke unique and nostalgic experiences. With scents such as Replica Jazz Club and By the Fireplace, the brand captures the essence of unconventional and thought-provoking olfactory journeys.

24. Amouage

History: Founded in Oman in 1983, Amouage is a luxury fragrance house that draws inspiration from its Arabian heritage.

Amouage continues to exemplify the brand’s commitment to opulence within its men’s fragrances.

Why it’s popular: Amouage is renowned for its luxurious and opulent fragrances inspired by Arabian heritage. With scents such as Interlude Man and Jubilation XXV, the brand combines rich oriental ingredients, exquisite craftsmanship, and a touch of modernity, creating perfumes that exude regal sophistication.

25. Tiffany & Co.

History: Established in 1837, Tiffany & Co. is an iconic American luxury brand known for its exquisite jewelry.

Tiffany & Co. fragrances embody the brand’s elegance in scent the same as they do in their luxury jewelry.

Why it’s popular: Tiffany & Co.’s popularity is rooted in its timeless elegance, as seen in fragrances such as Tiffany for Men and Good Girl. The brand’s commitment to sophistication and luxury, mirrored in its iconic jewelry, translates seamlessly into its men’s fragrance offerings.

26. Byredo

History: Founded in Stockholm in 2006 by Ben Gorham, Byredo is known for its minimalist design and high-quality ingredients.

Fragrances from Byredo continue to showcase the brand’s modern and sophisticated approach to making scents.

Why it’s popular: Byredo has gained popularity for its contemporary and artistic approach to its men’s fragrance collection. With scents such as Gypsy Water and Mojave Ghost, the brand offers unique olfactory experiences, combining simplicity with a sense of luxury and creativity.

27. Ermenegildo Zegna

History: Founded in 1910 in Italy, Ermenegildo Zegna is renowned for its high-quality fabrics.

The brand’s fragrances reflect a blend of Italian style and craftsmanship.

Why it’s popular: Ermenegildo Zegna’s popularity lies in its Italian style and commitment to quality. Fragrances such as Z Zegna and Essenze Collection showcase the brand’s ability to capture the essence of modern masculinity through sophisticated and versatile scents.

28. Molton Brown

History: Established in London in 1971, Molton Brown is known for its luxurious bath and body products.

Molton Brown’s fragrances continue to showcase the brand’s commitment to exquisite scents.

Why it’s popular: Molton Brown is popular for its luxurious bath and body products and brings those same scents into its men’s fragrance collection with classics such as Black Peppercorn and Tobacco Absolute reflecting the brand’s dedication to crafting unique and indulgent scents that elevate everyday rituals.

29. Penhaligon’s

History: Established in London in 1870, Penhaligon’s is a British perfumery with a rich heritage.

Penhaligon’s continues to exemplify the brand’s commitment to timeless and eccentric scents.

Why it’s popular: Penhaligon’s popularity is rooted in its rich British heritage and eccentricity. With fragrances such as Blenheim Bouquet and Halfeti, the brand offers a collection of timeless and unconventional scents that appeal to those seeking individuality and sophistication.

30. Carolina Herrera

History: Founded in 1980, Carolina Herrera is a Venezuelan-American fashion house known for its elegant and feminine designs.

The brand’s fragrances embody sophistication and modernity.

Why it’s popular: Carolina Herrera’s popularity is attributed to its ability to infuse elegance and modernity into fragrances. With scents such as CH Men and Good Girl, the brand captures attention with bold and sophisticated compositions that reflect the brand’s iconic fashion aesthetic.

Hopefully, these 30 popular men’s fragrance brands are a great starting point for you to begin your journey into smelling great.

For more detailed information on what goes into a men’s fragrance, check out this article I wrote about the Introduction To Fragrance.





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